Discover Stories That Matter

Two books, written from reflection and experience — inviting you to pause, feel, and discover meaning beyond the pages.

Podcast Modules

Learn Step by Step

Practical video lessons with clear summaries and key takeaways to help you build real-world skills.

Module Summary

Performance: Great Big Sea Composer, Lyricist, Writer: McCann

Provided to YouTube by WEA Born to Believe · Great Big Sea XX ℗ 2012 Great Big Sea 1995 Ltd. Performance: Great Big Sea Composer, Lyricist, Writer: McCann Auto-generated by YouTube.

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45 min Total Duration

Module 01

Great Big Sea

Newfoundland's most popular band celebrated their 20th anniversary with an intimate concert at Toronto's Danforth Music Hall in November. CBC Music was on hand to record the party and now you can enjoy all of the fun! This is the song "When I'm Up (I Can't Get Down)".

Key Points

Learn what cold emailing is and why it works
Understand how cold emails create opportunities
See real examples of effective outreach
Avoid common mistakes and learn best practices
Craft compelling subject lines and email copy
Learn how to track, measure, and improve results
Explore real-world case studies from top performers
Build a repeatable and effective outreach process

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